Poultry farming is one of the leading sectors of Italian agriculture. It is a sector for which we are almost self-sufficient: eggs and poultry, due to their low cost and high nutritional value, are the basis of the diet of many Italian families, but also one of the foundations of the Italian gastronomic tradition of quality; as well as the basis of an agro-industrial chain of absolute excellence.

Supply chain that for years has been at the center of media attention for aspects related to production techniques, attention to the environment and animal welfare. All aspects that have long led to significant adjustments in all sectors of production and processing with important economic commitments borne by producers. The conference aims to analyze the critical issues and propose supply chain solutions for a growth and equitable distribution of resources along the entire poultry supply chain, guaranteeing constant future growth.

Program

• Welcome and Greetings:
  Roberto Biloni, President of CremonaFiere

• Introduction
  Riccardo Crotti, President of Confagricoltura Lombardy and Libera Associazione Agricoltori Cremonesi

• The technological evolution of the poultry industry in Italy
  Antonio Forlini, President of Unaitalia

• The quality of poultry meat: the point of view of large-scale distribution as a link between the consumer and the world of production.
  Daniele Furlani, Buyer fresh products, Conad

• Quality, price and sustainable consumption
  Carmelo Benati, President of Federconsumatori Milan

• The role of farmers in the supply chain and their demands on economic sustainability
  Simone Menesello, President of Poultry National Section of Confagricoltura

• Conclusions
  Fabio Rolfi, Assessore all’Agricoltura Lombardy Region

Moderator
Piero Frazzi, Director of the Zooprophylactic Institute of Lombardy and Emilia-Romagna