We “insiders” know how important it is that feed strikes the best balance between customer-expected performance, producing sales arguments that are useful to sales personnel, and the marginality of those who produce and distribute it. In this round-table discussion, there will be a round-table discussion among those who would like to give their input on the criteria that everyone adopts or would adopt to formulate feeds for basic and clinical or functional nutrition of farmed ruminants. Since it is a SWOT analysis we will discuss what, if any, are the critical issues in this action and whether there could be any areas for improvement in the areas of professional development, relationships with suppliers of concentrates and additives, and requests from outside, i.e., from technicians and salespeople.
