Hello...consumer? Costs, markets, and how to communicate Breeding to the Consumer

10:00 Welcome to the Dairy Supply Chain.

Angelo Rossi, Francesco Branchi – CLAL

10:20 Evolution of Dairy Farms in Europe

The CLAL Team

10:30 The Perspective of Italian Dairy Breeders.

10:40 The challenge of communicating Breeding to the Consumer

Francesca Checchinato – Ca’ Foscari University of Venice

11:00 Communicating the value of Breeding: experiences in Lactalis

Vittorio Fiore – Lactalis Group Italy

11:15 The Animal Wellness Pathway

Francesco Branchi – CLAL

11:20 SQNBA: certifying Animal Welfare

Maria Chiara Ferrarese – CSQA

11:35 Integrated Supply Chains: the value for Breeders and Consumers

Renata Pascarelli – Coop Italy

11:50 Dairy Market and Costs.

Mirco De Vincenzi, Alberto Lancellotti – CLAL

12:15 Debate with the audience

12:45 Speech by Minister or Councillor

12:55 Conclusion.

13:00 End of work